Andrew Ledvina, a former data scientist at Facebook from early 2012 to summer 2013, told the Wall Street Journal that Facebook did not have an internal review committee overseeing research studies conducted by the data science team. He said the team had the freedom to try out almost any test they wanted, as long as it didn`t compromise the user experience. He added that the mass of topics in the experience is sometimes difficult to understand, paying hundreds of thousands of users. As he said, “You`re a little desensitized.” Long sentences filled with mysterious words can extract simple sentences and discourage comprehension. Flesch wanted to measure the variability of reading comprehension – and by studying different ways of writing, he developed a formula to determine readability and despise lawyers forever. So instead of spending the weekend refreshing the latest terms of use, sip a hot coffee and open a good book instead. You deserve it! Banking service provider thinkmoney noted that the terms and conditions for the UK`s top 13 apps will take 17 hours. At the top of the long playlist is Microsoft Teams: it has 18,282-word terms of service that would take 2 hours and 27 minutes to read. Next on the list is Candy Crush, a free mobile game with T&C that would take 1 hour and 53 minutes to read. Apparently preoccupied with some of his own textual frustration, Dr.
Rudolf Flesch observed that some texts, especially legal language, seemed to be written in such a way that reading was as difficult as possible. If you are something like me, then you may have this creeping suspicion in mind that every time you click on the “I accept the terms of use” button, you sign all your rights. The truth is that there is no way to read the terms of use of every application or software you use. Despite this “search clause,” you may have been surprised to learn that Facebook spent a week experimenting with nearly 700,000 Facebook users in the summer of 2012. The site manipulated its news feeds to prioritize positive or negative content, trying to determine whether emotions spread in a contagious way through social media. There was no age limit on the data, meaning they could have been users under the age of 18. The Cornell researchers then analyzed the data from Facebook. The resulting study, published in the Proceedings of the National Academy of Sciences, found that emotional states can be transmitted via social media. The company`s CEO, Sheryl Sandberg, has since apologized for the study, calling it “miscommunication.” Researchers at Carnegie Mellon University in Pittsburgh, Pennsylvania, analyzed the numbers to find out how long it would take an average person to read the privacy policies they accept in a year. It wouldn`t be surprising if Facebook started selling location data to marketers. After all, studies confirm that this advertisement is very successful in convincing you to buy things. A recent UK study conducted by media strategy firm Vizeum and direct marketing agency iProspect found that location-based advertising resulted in an “11% increase in store visits from more than 172,000 people who were shown ads.” This technology is only getting more sophisticated with the advent of more and more location tracking apps that can track your in-store movements.
In your defense, Carnegie Mellon researchers found that the average American would need 76 business days to read all the privacy policies they`ve accepted each year. So you don`t avoid reading out of laziness; It is literally an act of maintaining the workplace. Their calculations were somewhat shocking; To conclude that the average internet user should spend 76 business days reading the things they had accepted online. Do you need proof? A few Carnegie Mellon researchers recently published an article suggesting that reading all the privacy policies that an average internet user encounters in a year would take 76 business days. Imagine spending 15 weeks of work hitting the clock so you can stay on top of how you can`t let internet companies violate your privacy. Thus, every internet user, if they read every privacy policy on every website they visit, would spend 25 days a year reading the privacy policies! If your job was to read privacy policies 8 hours a day, it would take you 76 business days to complete the task. Nationalized, that`s 53.8 BILLION HOURS of time needed to read privacy policies. And if you really think you know what you`ve agreed to, remember that Facebook reserves the right to change your mind about the Terms of Service at any time.
The problem is that many mandatory online legal agreements, such as privacy policies. B and the terms and conditions that you must accept when registering for a website, are far too long to be read within a reasonable period of time. Not only that, but legal jargon can be difficult for many people to understand. The world is full of Internet applications and services that require potential users to accept a service contract. Most people click “Accept” and move on, knowing that reading service contracts could put them to sleep and postpone their favorite Internet solution. But let`s be honest: who actually reads them? It would take more than an hour for a person to read the legal fine print of popular online platforms like Google, Facebook and PayPal, according to a recent study by Reboot Online Marketing. The current state of the conditions of digital services borders on the absurd. Their scope, length and complexity mean that it is virtually impossible to make good, informed decisions,” said Finn Myrstad, the Council`s Director of Digital Policy. The campaign was organized by the Norwegian Consumer Council, which said it would have been easier and faster to read the New Testament. The service contract for Microsoft stands out at the top of the list with a deal that would take more than an hour to read — a little less time than reading Shakespeare`s Macbeth.
To be fair, this service contract seems to cover the entire product range of the company. While they are not the hardest to read, they certainly contain a lot of legal language that discourages reading. The length and difficulty of reading these chords makes them practically useless for the average person. But this explanation doesn`t really tell the whole story. While some users aren`t worried about seeing targeted ads that help them choose a new TV, this example captures all the items that are marketed to you based on your data. For example, according to a report by the Center for Digital Democracy, financial services companies have used Facebook for “data mining, targeting, and influencing consumers and their networks of friends,” and some companies are developing “new leads for their credit and refinancing offerings” based on user behavior on Facebook. The average reading speed for most adults is 200 to 250 words per minute (wpm). Students, probably because they are very diligent and do not skim, advance this pace at about 300 words per minute.
For this analysis, we calculated the reading times based on 240 wpm. We accept all the terms of use of the app without properly reading the fine print, but this means that we grant invasive permissions without realizing it. .